Raised in New York, I was surrounded by storytellers: my dad's experience as a war vet, my mother's religious journey or how my grandparents adapted to moving from Puerto Rico to the mainland United States.
Now based in Spain, my professional experiences have taught me the importance of good storytelling in connecting with people helping me transcend cultural barriers. During my time in Spain, I have led diverse, international teams of production and creative development, creating seamless workflows to consistently meet deadlines while maintaining a creative spark.
My main goal? To apply my skills in creative project management and production coordination shape diverse and entertaining content on a global scale.
Professional Experience
Socialmood, Project Manager
> Leads production for video content, including filming interviews, creative direction and content review.
> Coordinates teams, including design and production studios, and manages expectations of stakeholders, in order to execute production and design of creative content.
> Manages production calendar and workflow, enabling designers to meet client deadlines.
> Community management of various profiles, localizing brand risks and maintaining client's tone of voice.
> Coordinates teams, including design and production studios, and manages expectations of stakeholders, in order to execute production and design of creative content.
> Manages production calendar and workflow, enabling designers to meet client deadlines.
> Community management of various profiles, localizing brand risks and maintaining client's tone of voice.
2btube, Assistant Marketing Manager
> General administrative support and interdepartmental collaboration to update company information and publicize achievements.
> Coordinated social media calendar: requesting materials, creating content, influencer scouting and monitoring strategy.
> Maintained database with agency information such as software access, workflows and updates.
> Liaison with PR agency: organizing interviews, communicating needs, scheduling meetings
> Coordinated televised interviews and PR opportunities, including writing press releases.
> Coordinated social media calendar: requesting materials, creating content, influencer scouting and monitoring strategy.
> Maintained database with agency information such as software access, workflows and updates.
> Liaison with PR agency: organizing interviews, communicating needs, scheduling meetings
> Coordinated televised interviews and PR opportunities, including writing press releases.
The Artian, Content Creator Intern
> Created content for inbound marketing strategy to drive leads and raise awareness of the value of an art mindset in technology and business innovation. using lessons from our podcast, industry trends, and applications from the art world to business.
> Coordination between designers to create social media content according to our strategy.
> Researching new business trends and how past arts programs have affected businesses in terms of soft skill development, innovation, and employee satisfaction.
> Grew audience by 12% by developing and managing social media content calendars.
> Coordination between designers to create social media content according to our strategy.
> Researching new business trends and how past arts programs have affected businesses in terms of soft skill development, innovation, and employee satisfaction.
> Grew audience by 12% by developing and managing social media content calendars.
IE University & LLYC, Social Media Campaign (Master's Internship)
>Conceptualized a social media campaign for Spanish NGO, Cesal in collaboration with LLYC.
>Produced deliverables such as a video, photos, social media schedule, and PR plan that aligned with our creative insight
and the NGO's campaign goals.
>Developed a KPI plan using data from Metricool and Instagram analytics.
>Pitched research and plans to members of LLYC, IE University and Cesal.
Si Se Puede Productions, Social Media Intern
>Publicized the festival run of Elvira: The Immigration Play on social media
>Increased Instagram followers by 5% through curating and posting targeted content.
>Achieved media presence by contacting news sites and influencers.
Susquehanna University, Theater Department Publicity Coordinator
>Achieved 2 sold out shows through promotional press releases and reporter-cast interviews.
>Created and managed social media accounts across different platforms, scheduling Snapchat takeovers before shows.
>Organized headshot photoshoots and designed cast boards.
Hackley School, Admissions Office Assistant
>Tasked with converting physical files to digital using Filemaker Pro.
>Learned office administration - greeting incoming parents, assisting coworkers.
Susquehanna University, Travel Blogger
>Collaborated with Study Abroad office to create blog posts about certain topics such as homesickness,
and travel tips.
>Started developing photography skills as visual content to accompany my posts.
Languages
English (Native)
Spanish (Advanced)
Italian (Conversational)
Skills
Project Management Tools (ClickUp, Asana, Airtable)
Microsoft Suite (Word, Powerpoint, Excel)
GSuite (Google Docs, Google Spreadsheets, Google Slides)
Adobe Suite (Photoshop, Illustrator, Premiere)
CMS (Wordpress, Divi)
Google Keywords (for SEO)
Filemaker Pro
