Amplifying Voices in Fashion & Design
I led the creative development of social content spotlighting the school’s faculty and their contributions across fashion, architecture, and design. My role involved shaping brand narrative across social media, briefing and coordinating the creative team, and ensuring strong visual storytelling through videos and carousels that elevated the school’s brand identity.
Needs:
- Strategic creative direction
- Interview concept development
- Production oversight and team briefing
- Quality assurance
Achievements:
- Increased social media audience by 26.92%.
- Launched 6 new content series to strengthen brand narrative and drive engagement.
Shaping a New Campus Narrative
I coordinated social media content development between teams in Madrid and New York, implementing a production tracking system in Excel to streamline idea gathering, progress monitoring, and deadline management. Leveraging my perspective as a native New Yorker, I helped shape the school’s narrative by positioning New York as both a vibrant campus and a distinctive learning opportunity, strengthening its identity from launch.
Needs:
- Cross-team content coordination (Madrid & New York)
- Production workflow management & deadline tracking
- Strategic storytelling to establish institutional identity
Achievements:
- Designed and implemented a content tracking system for smoother production across time zones
- Developed brand storytelling to highlight New York’s unique value as a campus and learning hub
Student Life Content Strategy
To create digital first content for the student experience Instagram profile of the IE University ecosystem, developing content strategies to engage the wider student community, balancing trend-driven formats with authentic storytelling. This included collaborating with student influencers to co-create content, ensuring a mix of relatability, creativity, and reach that strengthened the channel’s role as a hub for the IE University student experience.
Needs:
- Content tailored to a diverse student audience to share the university experience
- Integration of trend-based formats for relevance
- Collaboration with student influencers for authentic reach and UGC
Achievements
- Expanded content variety to better reflect student life
- Established influencer collaborations that boosted engagement and community visibility
Empowering Emerging YouTube Creators Through Live Learning
While at 2btube, I contributed to launching the first edition of Digitalizarte, a collaboration with YouTube and Fundación Alternativas aimed at equipping emerging YouTube creators with the skills to grow and monetize their channels. I managed influencer relations, coordinated filming logistics, and collaborated with creative teams on design and production, ensuring the smooth delivery of live classes and supporting participants throughout the program.
Needs:
- Influencer coordination and contract management
- End-to-end production planning for live and pre-recorded sessions
- Development of visual identity and digital presence
Achievements:
- Successfully delivered a multi-part live learning program for emerging creators including 9 interactive YouTube lives,
- Built streamlined workflows across influencers, production, and design teams to ensure cohesive project execution